Archive for the 'SANDY NATHAN'S BLOGS' Category

Father’s Day Tribute to Andy Oddstad, my Dad

Wednesday, June 24th, 2009

Andy Oddstad skiing in the SF Bay 1960s

Andy Oddstad water-skiing in the SF Bay 1960s

Okay, so it’s a little after Father’s Day––the thought was there. One of the terrific things about the Internet is that it brings people together. People you didn’t even know introduce themselves. About a year ago, I heard from the daughter of the folks who bought my family home in Atherton CA about 35 years ago.

It is a special house. Built in six weeks (that’s right, 6 weeks) in the middle of a carpenter’s strike (you got that right, too), the house was destined to be memorable. Not because it was a McMansion of the type littering our hillsides today. The home my parents, Andy and Clara Oddstad, built in the 1950s was a comfortable rancher on an acre. It had a pool, but it wasn’t a showy house. Atherton always has been a pretty fancy address, a bit more restrained in those days.

The move from San Francisco was a huge leap for my folks, both of whom had grown up on the rough side of the Great Depression. “If we can’t afford it, Honey Chum, we can always sell it,” my dad told my mom, thinking positively. (He called her Honey Chum, typical of those goofy ’50s nicknames.)

My dad was Andy Oddstad, President of Oddstad Homes, which was at that time closing in on being the largest residential developer in northern California. He started out as a carpenter, which is why the guys built his house during a strike. He had been––maybe still was––an AFL/CIO Carpenters’ Union member.

The house was built, we moved into it and spent many happy years living there–-my folks didn’t have to sell it after all. Oddstad Homes became the biggest home builder in northern California by a long stretch.

In 1964, my dad was killed by a negligent and possibly drunk driver. Everything changed. After a few years, my mom found the house was too big and too laden with memories. She sold it and moved on––regretting the sale almost immediately, actually.

The house passed from our hands but continued to glow in our memories.

What a surprise when I heard from Stephanie, the daughter of the people who bought our house! She found me searching online. We hit it off by email right away. The house continued to charm: Her family lived there for years, kids growing up with memories as glowing as mine. She told me stories of the house––including a real ghost story! I was so glad that our old home had been so cherished.

Recently, Stephanie emailed me again to say that her parents had sold the house. It was time for them to leave. But they didn’t want to move. None of the solutions Stephanie showed them felt like their nest of so many years. Other houses just weren’t the same.

“I found one house for them, and just felt ‘This is the one.’ I cut through all the ‘We don’t like it’ and got them to move.” When she was moving her parents into their new home, she found something in a kitchen drawer. It was a brochure by the developer, pointing out a philosophy of building. The brochure dated from the 1960s and was signed by the builder, Andy Oddstad.

From the minute Stephanie’s folks knew they were living in an Oddstad Home, they settled down and felt they were in the right place.

An amazing story, yes? It brought tears to my eyes. I hope the new owner of our families’ home at 69 Catalpa Drive in Atherton hears it. I hope the simple and comfortable home that we knew doesn’t get transformed into an ostentatious edifice fit for pseudo-royalty.

What did the brochure say that prompts me to post it here? The text of the message is below. It’s a clarion call of an era based on true value, not show and appearance. Listen to my dad’s words:

The brochure’s title:
FARM HILL
ODDSTAD HOMES
MEDALLION SERIES

“WE FIRMLY BELIEVE that every home buyer should select a home with an eye on investment, as well as a place to live. We firmly believe that every builder has a responsibility for the kind of homes he creates. We accept this responsibility. As local builders, not here for a day on a quick investment, standing behind the 8,000 homes we have already constructed in the bay area, we realize that keeping an eye on the investment value of your home is a solid, responsible way to do business.

“We have carefully selected conservative designs because experience tells us this is the surest way to keep property values high––for the individual owner and for the community. Fads come and go; we’re here to stay.

“We purchase land in the thriving Bay Area communities, easily accessible to work centers, and because we are a big outfit, we buy big––we develop the land ourselves put in the improvements: roads, sidewalks, and sewers; no middle men [implying] no hidden costs when you buy one of our homes.

“Our production is enormous. Each working hour, a new foundation is poured; each working week, 40 new homes are completed.  Skilled crews go from job to job without wasted motion or lost time; ready made forms, jigs, scaffolding and labor saving equipment go with them to save time and expense––so we can deliver a better home, better built, at a lower price.

“The executives in our organization came up from the ranks. I myself was a carpenter. I still am. I take pride in the materials and the workmanship that go into each of our homes––from the foundations to the trim. You are invited to come out and watch us build––to see for yourself why our homes cost less when you buy … are worth more if you sell.”

Andy Oddstad
President
ODDSTAD HOMES

We’re in the middle of the Great Recession now. I read my dad’s words and thought, “If our society had continued to be base itself on the solid reality and true financial conservatism that this brochure demonstrates, we wouldn’t be in the fix we’re in.”

Today, companies are about marketing position and branding, about the “USPs”–unique selling propositions––magic words to charm the consumer into buying an illusion that she can’t afford and doesn’t need.

My dad’s words on a forgotten brochure reminded me of who he was. I could almost hear his voice. Growing up around Andy Oddstad was a lot like growing up in the Marines––he was very demanding. He required excellence of everyone around him. But he had something very valuable to say and a product to offer. Mostly, the way he lived––athlete, body builder, community member, husband, father, philosopher––was his message.

Andy Oddstad & Triff Trifeletti

Andy Oddstad & Triff Trifeletti

Thank you, dad, and many thanks to all those who worked for Oddstad Homes and with him. I remember Triff Trifelletti, Gordon Hanson, John O’Malley, Chuck Jonas and so many others who worked with and for Oddstad Homes. And of course, I love and remember my dear auntie Elma Mendola, who worked with my dad from the beginning, along with my mom, Clara Oddstad.

As of 1964 when my dad was killed, Oddstad Homes had completed over 14,000 homes, 2,500 apartment units, three shopping centers, a youth center, and a couple of churches in the San Francisco Bay Area. An incredible legacy of achievement.

I often wonder what my dad would think of the world today if he could see it. He died before the Beatles became popular, when a really nice house could be purchased in the SF Bay Area for $36,000, when cars had fins and so did guys’ hair styles. He would not be able to believe housing prices or the consumer lifestyle of today.

Sometimes networking on the Net isn’t about wasting time, it’s about remembering what’s important.

All the best,
Sandy Nathan

In God We Trust – Or Do We?

Sunday, June 7th, 2009

This Lightning-blasted Tree Reminds Me of God's Power.

This Lightning-blasted Tree Reminds Me of God's Power.

“In God we trust” appears on our currency. These words are controversial. They prompt some people to fight for their removal, while others insist that they belong on our money and everywhere else.

I ask: Do we trust God? If so, which one? I’ll explain.

I recently had a flamboyant lesson in paying attention. Paying attention to what I thought and believed–and what I worshiped. And also in paying attention to where I put my feet.

By May 2009, I was a mess. In 2008, I wrote manuscripts for three sci-fi books, got the first book of the Bloodsong Series, Numenon, into print and launched, and charged ahead with marketing activities.

In my spare time, I had major surgery on my ankle. My surgeon fused the foot bone to the leg bone, the only thing possible to fix the arthritis in the joint. (Yes, it hurt. Recovery has been slow.)

I added on-line book marketing to the mix in 2009-and began obsessing about my Amazon sales figures, posting on writers’ and marketers’ blogs, writing four of blogs of my own, and bringing out Kindle editions of my books. And Twittering! It worked: People learned my name. Kindle sales soared.

But I had to keep at it, working hard every day. If I relaxed, I’d fall behind the hordes of authors more dedicated to tweaking the system than me.

* * *

I was ready for a meltdown and knew it. I’m a long time observer of my inner state, or spirit. The first definition of spirit on my computer is “a vital force that characterizes a living being as being alive.” Being alive interests me.

Riding or walking through our Santa Ynez hills is a balm to my soul.

Riding or walking through our Santa Ynez hills is a balm to my soul.

Things weren’t all bad. When my fused ankle healed enough for me to walk, I had resumed (slowly and carefully) a ritual of many years. A circular path meanders around our ranch. I’ve walked that path every day, contemplating the world and the state of my soul. This walk is a form of prayer.

When I’m in good shape inside, I look at the golden hills around me, feel the breezes, and hear the birds’ cheerful calls. My heart opens and a blast of light and love bursts forth. I become a clear lens, open to the will of the unfathomable power that created and sustains the universe.

In this state, I can write words worth reading.

As May 2009 approached, my walks reflected my soul’s condition. Exhausted and trying to keep going, I tottered along, piling through every mental “to do’ list I’d ever made.

Far from being a clear explosion of energy, my heart’s well was like some of the koi ponds I’ve seen: a scummy, turgid hole that no self-respecting fish would enter voluntarily. I swam in a nasty soup created by my thoughts and obsessive actions.

One day, I heard an an inner voice as I walked. It said,  “I believe in a shiftless god.”

I stopped on the path and laughed. What a great book title! But that was it: I was worshiping a supreme power that was unreliable, uncaring, and prone to quit when needed It most.

This shiftless god required ceaseless appeasing. I had to slave for every crumb of success, every review, radio appearance, and book sale. Nothing came from the bounty of an all-knowing being that loved me and wished me well.

I was worshiping a “god” reflecting my own state of mind.

* * *

I felt lousy, but knew what to do. I needed to make my way back to the real God, the benevolent Creator of heaven and earth, the fountain of love and mercy that I’ve experienced so often in my life. I also had to put the right Sandy in control of my life. The deepest Sandy, my own true Self.

I knew exactly how to accomplish the transformation: Go to New Mexico. The area around the City of Santa Fe is like spiritual catnip to me. A couple of weeks there, meditating and doing spiritual practice, and I’d be ready to hit Amazon and Twitterland like a linebacker. I’d be able to break the writer’s block that had me completely foiled in my attempts to work on Mogollon, Numenon’s sequel.

NOT. What we think is going to happen and what happens can be very different.

My husband and I headed off to our place near Santa Fe in early May. Unfortunately, I came down with the flu a few days before we left. The symptoms were so bad that I looked up Swine Flu on the Net. My flu lacked the high fever, but had all the other attributes of that nasty porcine virus.

The kidney infection that I got on top of the flu turned my body into a torture chamber.

No one gets a kidney infection and the flu. No one goes on vacation in the condition I was in.

* * *

The flu ran its course and the tons of antibiotics my doctor prescribed did the trick. Days after arriving in New Mexico, I was able to wobble around on my I-thought-healed, fused ankle. I felt better; the Santa Fe magic was working. A smile lit my face.

Until I stepped in the hole.

Actually, it wasn’t a hole; it was a rut. Not a big rut, such as a large truck might make. More of a slight incline from the tire of a small car. A patch of not too level dirt that I stepped on with my bad leg without noticing it.

All I felt was a little crunch on the outside of the fused ankle, not even a sound or a pain. Just a little sensation of doom. Having a bad back, I know all about such sensations. If I had felt that little twinge in my back, I knew I’d be flat on my back in agony for three weeks.

As it was, a purple, cucumber-shaped swelling lodged under the anklebone on each side of my foot. The swelling ran up my leg. When it got to my (previously totally replaced) knee, that joint ballooned, quickly resembling a cantaloupe. Hard, firm, and definitely not ripe, my knee bulged into a form I’d never seen.

All I wanted was my surgeon in Los Angeles, but I knew that I’d never make it through the airports to get to him. I hurt so much that I wasn’t capable of calling his office to ask for advice. I did what I knew he would say, “Rest, ice, keep your ankle above your heart.”

After a week I’d improved enough to call the doctor’s office. “Did you get it X rayed? The bruising sounds like you chipped a bone,” his nurse said.

* * *

I’m spilling all this not as a ploy for sympathy, but to tell you about my life. Physical illness and injury have been a large part of the challenges I’ve faced in this incarnation. Maybe I’m trying to get it all done so I don’t have to go through this stuff again in a future go-round. (This explanation serves if you believe in reincarnation. I’m not sure that I do.)

For whatever reason, I’ve had lots of really rotten physical stuff happen to me. It’s the learning I must process in this life. Your task is undoubtedly different, but I’m sharing “our vacation in Santa Fe” to illustrate the fact that dinner at your mother-in-law’s, or whatever bedevils you, may not be so bad.

The thing about the ankle cucumbers and cantaloupe knee is that they stopped me dead. I’m a work-o-holic. If possible, I would work 24 hours a day. But there I was, flat on my back, unable to move. In too much discomfort to do anything. That included obsessing about Amazon sales.

My experience is that God will do anything necessary to get you to listen. This case pulled out the stops: He/She/It had me powerless.

The meditation retreat portion of our vacation began in earnest.

And it worked.

Hitting bottom is the essence of spiritual healing as I have experienced it. As a burned out young mother and graduate student, a burned out doctoral student, a burned out author, and finally a burned out lady with vegetables for leg joints–all the times in my life I’ve wiped myself out–I found getting to a dead stop is the key to turning around.

This is not fun. One of the things that I realized as I lay with my leg propped up on pillows is that my days of riding horses are probably over. If I could hurt myself as badly as I did stepping on a tiny ridge of dirt, what would happen if my mare got silly going through a gate and whacked my foot into a fence post? What if she fell and landed on my injured leg? Doesn’t require much imagination to figure out the consequences.

I also realized that I probably can’t go to the Gathering, the Native American spiritual retreat that inspired my first book, Stepping off the Edge. The retreat is in Tennessee and I can’t see myself able to negotiate the plane changes of the cross-country flight, picking up a rental car, and finding my way out into the Cherokee National Forest to the retreat grounds. This almost killed me. I spent some time boo-hooing.

Sharing one’s insights with another person is key in healing. I told my husband what I’d realized and he was relieved. I’m a hard dog to make heel, and he was afraid of what might happen to me if I continued my bull-headed ways.

I’m not going to write a book on spiritual practice and how to heal your soul. I already have: Stepping Off the Edge: Learning & Living Spiritual Practice. I recommend this book to you. It’s got every trick I’ve learned earning my two Master’s degrees, my 34 year meditation practice, and lots of personal growth. This book shows you what happens in spiritual healing and how to do it.

After you bottom out, the real God can finally get through. Healing is a matter of listening to what’s presented to you. It may seem trivial as it happens.

For instance, I belong to a book club. The meeting was set for two days after we got back from Santa Fe. By purest happenstance, the book for that month was Left to Tell: Discovering God Amidst the Rwandan Holocaust by Immaculee Ilibagiza. I downloaded it onto by beloved Kindle and began to read. It’s the story of the author’s experience hiding in a 3 foot by 5 foot bathroom with seven other women. They were there for 3 months as rampaging Hutus stalked them just outside.

I feared that the book would be a nightmare of proselytizing and genocide. Forget my fear: This book is a miracle, the finest example of contemporary Christian mysticism I have read. Ilibagiza is Catholic and her faith shines in this book, as well at the living presence of Jesus Christ. She outlines miraculous experiences occurring time after time after time, as she prayed to God for physical as well as spiritual protection. She came out of her ordeal whole and inspired, stepping into a life she loves.

Flat on my back, with no resistance to anything, I cried through the whole thing. Left to Tell’s words kindled the flame of my own spiritual roots. By the time I finished, my soul was blazing. I was in touch with the real God, my Christian roots, and the power of prayer and meditation. My transforming journey began with reading Left to Tell.

Healing is about collapse of what doesn’t work, surrender to a greater reality (God, a Higher Power, Whatever), acceptance of one’s errors and a turning to a new way. That’s pretty well known and straightforward.

What’s not so well know is that healing and spiritual practice is a blast. The hallmark of spirit is bliss. Don’t buy anybody’s words if you can’t feel the bliss behind them.

Also–did you know that the Asian concept of chakras, those invisible energy centers aligned up your spine that spin when you’re inspired, is absolutely true? So is kundalini–the uncoiling spiritual energy that starts at the base of the spine and moves upward, striking the charkas as it goes.

Providing the original and ultimate meaning of “ring my chimes.”

Yep, once I got past the hard stuff like swollen ankles and exhaustion, the good times rolled. Spiritual energy started to flow and my charkas shone and spun in vivid colors. A spiritual seeker can lights, hear bells, and have visions, getting ripped out of his or her mind. This one sure did.

The trip ended up a glorious success. I’m home, feeling no pressure to do anything but write this blog piece. This is first on the agenda, then we’ll see what’s next.

I feel like a giant and very trustworthy hand has reached into my life and changed my direction. I don’t feel any compulsion or worry. I’m not concerned about my book sales. Certainly not Twitter or go on-line.

This will come in time, I’m sure, but I won’t act until told to by the real God, the one you can trust.

Sandy Nathan: "It's about the good times! May they all be good times!"

Sandy Nathan: "It's about the good times! May they all be good times!"

All the best,

Sandy Nathan

NUMENON WINS THE 2009 IPPY SILVER MEDAL IN VISIONARY FICTION!

Tuesday, June 2nd, 2009

Independent Publisher Book Awards

Independent Publisher Book Awards

JUST ANNOUNCED: NUMENON by Sandy Nathan won the 2009 Independent Publisher Book Awards’ Silver Medal in Visionary Fiction. The “IPPY” Award is one of the oldest and largest book contests for independent presses, with more than 4,000 books competing this year.

A press release from Independent Publishers provides more information about the contest in their news release:

======================
FOR IMMEDIATE RELEASE
======================

May 21, 2009 — New York, NY — Organizers of the 13th annual Independent Publisher Book Awards, conducted to honor the year’s best independently published books, have announced the results for the 2009 competition.

This year’s awards attracted 4,090 entries from throughout the U.S. and Canada, plus most English-speaking countries worldwide. Medal-winning books came from 44 U.S. states plus the District of Columbia, eight Canadian provinces, and six countries overseas. Launched in 1996 as the first unaffiliated awards program open exclusively to independent, university, and self-published titles, the 2009 IPPY Awards will be presented to winners at a gala celebration during BookExpo America in New York on Friday, May 29th. Winners receive gold, silver and bronze medals and can place foil seals of the medal image on their book covers.

“Today’s readers are seeking diverse perspectives on hot-button issues,” said awards director Jim Barnes. “This year’s list represents a mix of established independents and bold new voices, and their messages echo the call for change and a straightforward approach to dealing with the world’s social, political and economic problems.”

The IPPY Awards are presented by IndependentPublisher.com, the online “voice of independent publishing” operated by publishing services firm Jenkins Group of Traverse City, Michigan. The annual IPPY Awards celebration on Friday night during BookExpo America is a highlight of the weekend and publishing media are welcome to attend.

For more details about the Awards, to attend the event, or to interview recipients, please contact:

Jim Barnes, Managing Editor & Awards Director
Independent Publisher Online/Jenkins Group
www.IndependentPublisher.com
Ph: 1.231.933.4954 x1011
jimb@bookpublishing.com

Numenon Kindle Is .99 on Amazon!

Wednesday, March 25th, 2009

The Kindle version of Numenon: A Tale of Mysticism & Mystery is available and priced at an unbelievable 99 cents!

Here’s a link to Numenon on the Amazon Kindle Store!

Am I crazy? Like a fox! When I last looked, Numenon was #8 in Religious Fiction (closing on The Shack), and #1 in Mysticism in two categories of Religion & Spirituality. JOIN THE STAMPEDE!

Buy the Kindle version of Numenon, and you can enter the world of Will Duane, the richest man on earth, and Grandfather, a great Native shaman, in less then a 60 seconds. Numenon won two national awards as an Advance Reading Copy. It’s entered in more contests. We’re waiting for results.

Here it is on my web site: Numenon on SandyNathan.com

Here it is as a print book on Amazon. Look at those Five Star Reviews.

Check out this video:

I’m Healed! Let the fun begin! Again!

Thursday, March 12th, 2009

Sandy Nathan’s First Ride after SurgerySandy Nathan, award winning author of Numenon & Stepping Off the Edge, rides again!

Last Tuesday, I visited Dr. Rick Ferkel, the surgeon who fused my arthritic right ankle last September. He pronounced me healed. Yep, my ankle is officially better. I am cleared to walk, swim––and ride my horse! Which I did, minutes ago.

Here’s pictorial evidence. Any problems? Not while I was riding. I’m sore all over now, and I expect my mare is as well. Horses are just like people; they get flabby and out of shape. I suspect that Shakti and I both need an exercise class.

The most amusing thing about my ride occured when I took my boots out of their box. I keep them in a closed box in the barn so they don’t get dusty. It’s been 5 1/2 months since I used them. I was surprised to find that one boot was full of hunks of white cotton. A mouse had gotten the cotton into the box and made a nest in my boot. The nest was unused: No baby mice or other signs of habitation. That’s life in the country.

In honor of the historic and successful healing of my  ankle, I’m sharing a REALLY BAD POEM that I wrote in 1995, when I was much younger, but had not been rebuilt. That is, my knee had not been replaced nor my ankle fused. This little ditty is also an ode to the Peruvian Paso Horse, the smoothest riding horse in the world. Our Peruvians have kept me in the saddle for many years.

AN OLD LADY ON HORSEBACK
Sandy Nathan  6/95

Got bad hips, shoulders, knees, and more.
A back that’s degenerated, herniated
And sore.

The –itis family––
arthritis, bursitis, tendonitis––
has moved in on me.

I’m an old lady on horseback!

When I was young, I rode ‘em all:
Quarter horses, Arabs, Appies and Paints.
Loped with a drill team and through many a show.
I trained and rode with the best,
Competed hard and won my share.

I had a glorious time–
Until the -itis  got me.

I’m an old lady on horseback!

Now, I get on a horse that trots,
My back talks back and I see spots.
I saw the light and changed my tune,
Traded my Quarter Horse
For a sports model, made in Peru.

You may laugh when you see him move,
Sliding along in a four beat groove.
But his funny-looking paddle
Keeps me in the saddle.

When we cruise by, don’t you cry.
I’m having the time of my life.
My little fellow is smooth as Jell-O,
And my -itis   likes him, too!

Though I might have to ride in spurts,
When I do, nothing hurts!
And while I can’t always show him,
At least I get to know him.

I’m grateful to my little gaited horse.
‘Cuz of his easy going ways, I get to stay–

An old lady on horseback!

And that’s what’s important, in my book.
For as long as I can ride,
I know I’m alive!
(And I’ve gotten to like that Peruvian look.)

I’m an old lady on horseback!

Eeee—haah!!!

sandyshaktiankle4.jpg Happy trails, everyone! Sandy & Shakti

Numenon A Tale of Mysticism & Money - A Video!

Monday, March 9th, 2009

Here’s a video about Sandy Nathan’s new book, Numenon: A Tale of Mysticism & Money. Click and be transported!

Full Power Living with Sandy Nathan, hosted by Ilene Dillon MSW “The Emotional Pro.”

Monday, March 9th, 2009

I discussed creativity and my novel Numenon with Ilene Dillon on February 12th. CLICK HERE TO LISTEN TO THE SHOW .
At last, a video about Sandy Nathan’s new book, Numenon: A Tale of Mysticism & Money. Click and be transported!

I’M ON FULL POWER LIVING, THURSDAY FEBRUARY 12TH, 9AM PST

Wednesday, February 11th, 2009

I’ll be discussing creativity and my novel Numenon with Ilene Dillon MSW. The Emotional Pro, Ilene is my favorite radio personality. CLICK HERE TO GO TO THE SHOW.  It’s live 9 to 10 AM tomorrow. Show will be archived on Ilene’s web site if you can’t make it.
An exciting video about Numenon. Click and be transported!

NUMENON: A TALE OF MYSTICISM & MONEY A VIDEO!

Thursday, February 5th, 2009

At long last, a video flash of Numenon. What’s it all about?

NATIONAL AWARD WINNER: NUMENON won USA Book News’ BEST BOOKS AWARD IN VISIONARY FICTION and THE INDIE EXCELLENCE AWARD for RELIGIOUS FICTION. “Five Stars! A fantasy set in the real world to draw readers in and never let them go, NUMENON is highly recommended to readers seeking modern fiction with fantastical elements.” MIDWEST BOOK REVIEW NUMENON is available at sandynathan.com, on-line, & wherever books are sold. Get a free e-book by signing our mailing list: http://www.sandynathan.com/newsletter.htm

This is on animoto.com. The HTML is in there. If the link doesn’t show up, CLICK HERE TO GO TO THE VIDEO.

Self Publishers Clean Up Your Pages! Publish Books That Are as Well Produced as Books from the Majors!

Friday, January 30th, 2009

Sandy Nathan, award winning author of NumenonSandy Nathan, award winning author of Numenon

I’ve been reading self-published books lately, reviewing books for friends and on-line acquaintances. It’s moved me to write this MANIFESTO!

I ABSOLUTELY SUPPORT THE SELF-PUBLISHING MOVEMENT. New technology, the drive to self expression,  and the difficulty of breaking into the traditional publishing industry have created the modern publishing scene. With print on demand digital presses, anyone can get published with a modest expenditure.

That’s the way I think things should be.  I want everyone’s creative urges to be expressed. Write those babies! Pump them words!

HOWEVER, after buying and reading several hundred dollars worth of self-published books, I’m on the warpath.

Self expression is one thing––but the minute someone slaps a cover on their ill-conceived mess and offers it for sale,  CONSUMERS’ RIGHTS and SELLERS’ RESPONSIBILITIES kick in.

IF I PAY $18.95 (OR $12.95, OR A LOUSY PENNY) FOR A BOOK, I EXPECT IT TO BE:

  • Proofread. Yes, get a professional to proofread your work before submitting it to your POD publisher. Not your dad, not your auntie Sue. Hire a real proofreader, and have it proofed again if you make a lot of changes after the first proofing.
  • Designed by a professional, or at least look like it was designed by a professional.
  •  Well written in terms of construction and composition: The book should reflect the guidelines set forth in the Chicago Manual of Style. This means how the pages are ordered, which side of the page stuff goes on, what the copyright page looks like, and thousands of other details, in addition to proper grammar and composition. Here’s the on-line version of the Chicago Manual.  You can buy it used on Amazon.
  • Well written in every other way: Study the craft of writing. Get in a writing group, get an editor, or go back to school and learn to write. Suck up your gut and take the feedback of those who know something about  writing. It takes years to write a polished manuscript and much more work to properly prepare it for publication. It is not enough that one of your professors said you might have a knack for creative writing and that you finished a book-length thing. Don’t put it through CreateSpace and offer it for sale, thinking it’s a book.
  • Follow the following dictum for the fast track to better writing: “Omit unnecessary words.” Improve your writing with those three simple words. The quote is from the Chicago Manual and Stephen King says it again in On Writing, one of my favorite writing guides.
  • If you do publish your masterpiece without doing any of the above, confine its distribution to your friends and family.
  • And if you do put the thing up for sale, don’t get your friends to give it ***** Five Star Reviews so that I end up buying it.
  • If you ask money for your work, make it worth what you ask.

If you don’t want to plow through the Chicago Manual, take any book by one of the major publishers and use it as a model for your book. (I’m using a softcover book in my example below. Hardback books are constructed a little differently.) Note basic facts about how a book is put together:

  • THE COVER: You should be able to read the title and the author’s name. Also the subtitle. If you want to sell the book in a bookstore, you should be able to read them at least 4′ away, some people say 6′ away.
  • THE SPINE: Should have the book’s title, author’s name, and imprint of your publisher. Don’t have a publisher? Create your own small press: Name it after your dog.
  • Open the cover. The half title page––that’s a page with ONLY the title of the book on it––is the first page you see. Either that or a page or more of testimonials and reviews. These begin recto, on the right side of the opened page (click to read about it on Wikipedia). You can have a few pages of testimonials, a map, info about the book that would have appeared on the hardbound flaps, things like that in the front matter–-but there’s always a HALF TITLE PAGE with the TITLE ONLY. It’s recto, on the right hand page, facing you as you look at the book.
  • The back of the half title page can have other works by the same author. It is verso (see Wikipedia again)  on the left hand page.
  • Then the TITLE PAGE appears. THE TITLE PAGE IS ALWAYS RECTO, right hand facing, looking at you when you open the book. Usually, designers lift the cover design onto the title page, copying fonts and motifs. The title page includes the title, subtitle, author, and the publisher’s name.
  • The COPYRIGHT PAGE IS ON THE BACK OF THE TITLE PAGE. It has the copyright information on it, the LCCN, ISBN, Library of Congress cataloging information or PCIP data blocks, SAN numbers, disclaimers, and other stuff. If you’re offering your book for sale, you should know what all this means.
  • Check the Chicago Manual or any book by the majors for the exact order of the front matter: the acknowledgments, dedication, prologue, TOC.  All of which are recto; they on the right hand side of the book, looking at you when you open it.
  • Keep looking through any book by the majors–look at the order of the front matter (the stuff before the main text) and the rear or back matter. Your book should be like Random House put it out even if you submit it to your POD publisher in Word.
  • If you follow these guidelines, the quality of your books should improve. If enough people follow these guidelines, the quality of self-published books  should improve overall. Literary agents and the rest of the publishing world won’t be so condescending about the poor quality of self-published books.

OK. I bought a real stinker. It was either write this post, explode, or send the book back to its author  with a line-edited.  I am returning the book to Amazon.